Inside
OUR STORY
The Future of Sport Isn’t Coming. It’s Already Here
First idea:
It was 2006. You held a Wii remote in your hand. For the first time, gaming meant standing up. You swung your arm. Threw a virtual bowling ball. You laughed. You broke a sweat. And without even realizing it — you were working out. That wasn’t just a video game. It was the beginning of something bigger: Virtual Sports.
We dared to dream further. We wanted more than just games. We wanted to merge our two passions — gaming and sports — to create the athlete of the future.
In 2016, we flew to Qatar with La Liga and the first Immersive Sports.
In 2018, we showcased IMSoccer at the FIFA World Cup in Russia.
In 2020, as stadiums and gyms shut down, we opened up a new world.
- People everywhere discovered they could:
- Ride the Tour de France from their living room
- Train with an AI coach
- Compete with friends in Japan from the couch
Suddenly, it wasn’t a game anymore. It was a new way to feel good. To move. To connect. To feel.
And now, in 2025, we’re opening the next chapter: VirtualSports® goes global.
